Since we began the lockdown sales at Virginia state liquor stores have been up over previous years during the same time period. But what are Virginians drinking?
From the Richmond Times-Dispatch,
“Tito’s Handmade vodka remains king, pulling in $9.5 million in sales after Virginians bought nearly 384,000 bottles in March and April, according to data from ABC. It’s been the state’s top seller for the last few years.
Virginians spend the most on Tito’s, but small bottles of Fireball Cinnamon Whisky are the most popular choice in the state, with individual sales nearly doubling every other brand. Virginia ABC stores report 741,775 bottles of Fireball sold in March and April, bringing in $2.7 million in sales. Customers pay an average of less than $4 per bottle for Fireball, while the other 14 top-selling liquors have an average sales price of $22.84. ABC records don’t track sales by bottle size.“
The list of top sellers, also from the Richmond Times-Dispatch:
- Tito’s Handmade vodka — $9.5 million, 383,984 bottles
- Hennessy VS cognac — $7.9 million, 261,586 bottles
- Jack Daniel’s 7 Black whiskey — $5.1 million, 216,936 bottles
- Jim Beam bourbon — $4.3 million, 251,215 bottles
- Jameson Irish whiskey — $3.3 million, 117,802 bottles
- Patron Silver tequila — $3.3 million, 84,813 bottles
- Smirnoff 80 vodka — $3.1 million, 246,579 bottles
- Crown Royal Canadian whiskey $2.9 million, 111,373 bottles
- Fireball Cinnamon whiskey — $2.7 million, 741,775 bottles
- Maker’s Mark bourbon — $2.6 million, 77,310 bottles
- Grey Goose vodka — $2.4 million, 82,471 bottles
- Absolut vodka — $2.3 million, 140,293 bottles
- Crown Royal Regal Apple Canadian whiskey- $2.2 million, 101,278 bottles
- Bacardi Superior rum — $2.2 million, 138,070 bottles
- Jose Cuervo Especial Gold tequila — $2 million, 116,439 bottles
