Blue Virginia has done an excellent job of compiling social media data for this year’s statewide candidates. Takeaways from the article:
The race for Governor:
Gillespie is beating Northam on Twitter by a nearly 2:1 margin; Gillespie is wayyy ahead (almost 6:1) of Northam in terms of Facebook “likes,” also leading in terms of Facebook video views; both Northam and Gillespie are using YouTube, are tied in the number of videos but with Gillespie leading in video views.
In the race for Lt. Governor:
Vogel is dominating on Facebook in terms of “likes,” videos and video views; Fairfax is leading on Twitter by a more than 2:1 margin; neither is using YouTube.
In the Attorney General race:
Herring is dominating on Twitter and Facebook in terms of “likes”; Adams has posted more Facebook videos since 6/13 but Herring has more views; neither really uses YouTube.
Virginia Dems ahead on Twitter, trailing on Facebook in terms of “likes,” trailing badly in terms of Facebook videos and views; neither using YouTube effectively.
Read all the details and stats here.